![]() ![]() Hence, SEO can be a good place to start, and it is where Capital One began its journey. Similarly, adding alt text to images helps with search engine ranking, but it also enables people with visual impairments to stay on top of what is being depicted in a picture. At the same time, they also impact click-through rates. For example, metadata like meta descriptions of a link, help people using screen readers to sift through search results accurately and quickly. ![]() What most people don't realize is that good accessibility practices share an intersection with good SEO practices. It also helped that Capital One’s corporate values are “excellence” and “do the right thing”. It was in part aided by the fact there was forward-thinking leadership in place that wanted to work on accessibility, said Penicook. Capital One’s journey and milestonesĬapital One’s journey with accessibility began about 12 years ago, at a time when a seismic shift to digital experiences took place. To demystify this process, Tearsheet sat down with Capital One’s Senior Director of Digital Accessibility, Mark Penicook, to discuss how the firm established one of the industry’s most well-built accessibility programs. ![]() In this case it helps to study the routes that financial institutions have taken to build accessible products and holistic inclusion policies and workflows. Often intentions and the goal of disability inclusion can be in place, but the road to building accessible digital products can be daunting or even unclear. The problem however is that it can be difficult to ascertain just how to prioritize accessibility in digital financial experiences, especially for organizations that have significant digital footprints. For example, US companies that put disability inclusion at the forefront of their goals can see 28% higher revenue and 30% better profit margins than other companies in the Disability Equality Index, according to research by Accenture. But it is also an objective that can help financial institutions do better business. Making financial products accessible is a bit of a moral no-brainer. ![]()
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